
Corporate Films
CLIENT
R.R. Donnelley & Sons
FILMS
One Donnelley:
Challenges
Aspirations
CONTENT
A two-part series involving candid conversations with Donnelley employees at all levels and in
many divisions around the country, as they share feelings, ideas, strategies, hopes and concerns
about management's intention to introduce a new corporate culture defined by a clear new Vision
and Values statement, new technologies, etc. The first video reflects the many challenges associated
with any cultural transformation. The second underscores the hopes people have for an improved
working experience, and some strategies that are helping.
PURPOSE
To facilitate discussion between employees and facilitators in workshops designed to
train those within Donnelley responsible for carrying the message back into the divisions.
To open lines of communication throughout the company. To explain the urgency of implementing
the new Vision and Values: why now, to what end, and to encourage buy-in from employees at all
levels in improving speed of delivery, quality and productivity while embracing the need for
new non-traditional technologies to keep up with the competition.
Other corporate film projects:
Alliant Foodservice
Inland Steel
GATX Corporation
Florida Power & Light/Britannica Training and Development
Lucent Technologies/Wireless Customer Technical Support Organization
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